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In the well-crowded and highly competitive environment that is the hospitality industry, hotels, restaurants & bars must constantly seek strategies in which to stand out from the rest. This can range from the largest business decisions to altering the aesthetics of their establishments. Using bright or alternative colours in your crockery range is an example of the latter.

When you go somewhere for a meal or a coffee, such as a café, you tend to take in the atmosphere of everything around you. This includes the stimuli you take in and unnoticeably embrace. Different colours bring out certain emotional reactions in people. Examples include red being associated with passion, green with nature, blue being calming and purple being dramatic and sophisticated. Utilising this effect with different colours of crockery may compliment & enhance a customer’s association with the environment, subtly making their experience more memorable, thus promoting repeated business.

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